Lacoste Spring Summer Campaign Karlie Kloss Clément Chabernaud

"Unconventional chic" is the new slogan for Lacoste's the spring summer collection. The brand has chosen for this campaign one of my favorite models Karlie Kloss and one of my new favorite ones Clément Chabernaud. Those two are amazing in the campaign, they bring a sense of edge to the clothes and I love it, the pictures are everywhere in Paris! I think that it's a big step for the brand, I have (personally) never really seen Lacoste campaigns that much in Paris or in magazines before, it shows that the brand is changing.

I don't really talk that much about male models but this campaign allows me to point out one, Clément Chabernaud. He is french (yay!!) and he is actually really successful, he is the face of Lacoste, Gucci De Fursac but also Valentino for the Spring Summer campaigns, he was on the cover of L'Officiel Homme Italia on November 2012, so we really see that he is appreciated in the fashion industry and therefore I can add him to my list of French successful models with Cora Emmanuel, Aymeline Valade and Baptiste Giabiconi.

It's is not the first time that we see my beloved Karlie Kloss and Clément Chabernaud working together  you can see them both in this little video (behind the scenes) of Americana Manhasset Fall 2012. Check it out.